Our Mission

 

At Lennon, our mission is to create cute, sustainable swimwear that not only makes you feel incredible but adds to your beach experience and protects the planet we love. We are deeply committed to ethical sourcing, prioritising materials that are both responsibly obtained and environmentally friendly. Our swimwear is crafted with ECONYL® yarn, a 100% regenerated nylon fiber from pre/post-consumer waste such as fishing nets, carpet flooring and industrial plastic.

Recognising the urgent need to slow down and minimise plastic pollution, we strive to eliminate plastic from our production processes as much as possible. Our commitment to sustainability extends beyond our materials; we continually seek innovative ways to reduce our environmental footprint throughout our supply chain, ensuring that every piece of swimwear we create reflects our dedication to a healthier planet.

We believe that businesses have a responsibility to contribute to the greater good. That’s why we are committing to allocate 10-15% of our sales towards ocean conservation initiatives in our second launch. This commitment not only supports  efforts to protect marine ecosystems but also empowers our customers to be a part of change toward sustainability.

Community engagement is at the heart of our brand. Lennon the Label will organise monthly local beach clean-ups in the coming months, encouraging our team and customers to take an active role in preserving the natural beauty of our coastlines. As we grow, we envision expanding these efforts to include international clean-ups once a year, bringing our mission to a global stage and fostering a sense of shared responsibility for our oceans.

Our vision is to inspire a culture of sustainability within the swimwear industry and beyond. We aim to raise awareness about the impact of our choices on the environment and encourage our customers to embrace a more sustainable lifestyle. Through our initiatives and partnerships, we hope to cultivate a community that values ethical swimwear and environmental conservation.

Together, we can make a meaningful difference. At Lennon the Label, we believe that every swimsuit can be a step towards a healthier planet. Join us on this journey to protect our oceans, support sustainable practices, and create a brighter future for generations to come—one beautiful swim at a time.

 

Madds xx

Lennon the Label